Your brand.com is your brand and business. Whether it is B2C/DTC, B2B or B2B2C, we got it covered with our experience-driven commerce approach.
You customers want the same VIP recognition & benefits online and in-store. They want certainty on when they will receive the orders and flexibility in the fulfilment options such as delivery or collect in-store. Same applies to returns.
Depending on your strategy, you may expand your channels and reach through multiple country sites at Brand.com, 3rd party marketplaces such as Tmall, JD, Lazada & Shopee, etc, or WeChat Mini-Program for the Chinese consumers.
Multi-channel selling & omni-channel fulfilment options create new challenges on how to optimise your inventory allocation for the sales channels, how to handle different fulfilment workflows for the orders in the most efficient ways.
Due to Covid, the roles of the physical stores and store associates are rapidly changing. Collect at-store and ship from stores are the new norms. For some retailers, there are also urgent needs to enable store associates to sell remotely to customers through social channels.
For multi-brand retailers and department stores, there is an opportunity to platform-ize the brand.com into a B2B2C marketplace, which allows them to rapidly increase the assortment mixes while lower the inventory risks.